The Florida Expression Session is a two day event that includes: an art show, surf contest, concert, and short surf film event. The purpose of the Florida Expression Session is to showcase many of the different ways we express ourselves here in Florida; an event for both the artist and community to enjoy.
So I wanted to create branding that really showcased elements of the different forms of art and expression that can be seen at this event in a very lively way. For the color palette I wanted something that was bright, playful and colorful to really push this concept; so I took inspiration from some of the different Florida elements like the sun and sea along with the orange tree.
Logo Variations
Event Promotional Motion Graphic
Created using Adobe Aftereffects
Event Posters
Each poster focused on one of the four events Art, Surf Films, Surfer Contest, and Concert.
Event Element Designs
Billboard
Social Media GIF
Event Flags
Event Article
Wall Design
Event booklet
Surf Contest Judges and Score Sheet
Event Wristbands and Staff Badges
Surf Contest Surfer Jersey Design
Logo Breakdown
Event Map (Seen in Booklet)
Event Tote bags
Illustrated Design
Showcasing many of the different forms of expression
Surf Film Cover Designs
These Designs can be seen in the Event Booklet
Band Logo Designs
These Designs can be seen in the Event Booklet
Event Website Homepage Prototype
